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Does it matter who pays your agronomist?

In a large-scale California study, a commission on the sale was not linked to more spraying; the clearest higher use, of insecticide and fungicide, came from advisers on a farm's own payroll. What you can settle is who decides, on a six-item page you sign with each agronomist.

Published Updated 15 min read
In this article

Cotton growers in Georgia spent an estimated $30.05 an acre on foliar insecticide in 2024, which is $30,050 on 1,000 acres. Foliar insecticide is the kind sprayed on the leaves. That average is a cost, not a proven loss, but it is what a wrong call about spraying puts at stake. You and your agronomist settle that bill spray by spray, and the agronomist’s pay may depend on what you buy. A large California study found that a commission on the sale did not mean more spraying. So who pays matters less than who decides. Write down who pays each agronomist, and keep the purchase and any change of product or rate as your call, in writing.

The study, by Rosenheim and Culshaw-Maurer, used California’s public records of pesticide use, which farms there must file. It covers 592,068 crop-years from 2012 to 2021. A crop-year is one crop grown in one field by one farmer in one year. In this article, an agronomist is the adviser who scouts your fields and recommends what to apply. California licenses them as pest control advisers (PCAs), and it requires a written PCA recommendation before some high-risk pesticides are applied.

The authors sort PCAs into four groups: sales advisers employed by chemical retailers, independent advisers paid a fee by the farmer, advisers employed by one farm, and licensed farmers advising their own farm. Farmers advised by sales advisers used slightly less pesticide than farmers advised by independent advisers, who receive no sales commission.

Is the advice from your input dealer’s agronomist free?

Where the dealer’s agronomist does not charge, the advice costs nothing on the day and is paid for in the product. In California, the sales advisers’ scouting and recommendations are free to the farmer, and their companies earn their income through chemical sales. Independent advisers charge a flat fee per hectare (a hectare is about 2.5 acres) and sell no chemicals.

The dealer also weighs on fertilizer decisions. In a 2005 survey of US corn growers, 41.2 percent based their nitrogen rate on a fertilizer dealer’s recommendation, 17.6 percent on a crop consultant’s and 4.6 percent on the extension service’s. Routine practice was named by 71.7 percent of the growers. A farmer could give more than one answer, so the shares add to more than 100.

In the California records, sales advisers were linked to nearly six in ten crop-years, and independent advisers to fewer than three in ten.

Figure: Share of the 592,068 California crop-years linked to each kind of adviser, 2012 to 2021. Source: Rosenheim and Culshaw-Maurer, 2026
Sales advisers were linked to nearly six in ten crop-yearsOf 592,068 California crop-years from 2012 to 2021, sales advisers were linked to 59.0 percent, independent advisers to 28.0 percent and advisers employed by one farm to 9.9 percent. A crop-year with more than one kind of adviser counts in each group.Crop-years by kind of adviser592,068 in California, 2012 to 2021Sales advisers59.0%Independent advisers28.0%Advisers employed by one farm9.9%A crop-year can count in more than one group

Write down, for each agronomist, who pays them and what they or their employer sell.

Does an agronomist paid on the sale recommend more?

In this study, no. The authors measured pesticide use in three ways for each of 10 crops and compared farmers advised by sales and by independent advisers on each, 30 comparisons in all. In 11, farmers with independent advisers used more; in 16 there was no difference; in 3, farmers with sales advisers used more.

The authors did find one sign of heavier use among the sales advisers’ clients: adjuvants, the additives mixed into the tank with the pesticide. Those farmers used more adjuvants per application, but not more adjuvant in total weight.

The advisers and dealers the authors consulted gave one reason a commission may not push sales: it is paid on the profit from a sale, not on gross receipts, and margins on pesticides are small. A second brake is the farmer, who can decline a spray.

The study has limits. The data record what farmers did. No experiment assigned advisers to farms, and farmers choose their advisers. If farmers who like to spray pick sales advisers, that would push the sales advisers’ figures up, so finding no extra use counts for more, the authors argue. The records list what was applied, not what the adviser recommended, and a farmer may have turned a spray down. The study covers California and pesticides only, not fertilizer or seed.

Older work was mixed. A 1975 study found that farmers advised by sales advisers spent twice as much on pesticides as farmers advised by independent ones. The gap appeared to close over the five years studied, and two later questionnaire studies found no significant difference.

Figure: The 30 comparisons of farmers advised by independent and by sales advisers, 10 crops, 3 measures of use. Source: Rosenheim and Culshaw-Maurer, 2026
In 3 of 30 comparisons, sales advisers' clients used moreAcross 30 comparisons of farmers advised by independent and by sales advisers, 11 showed more pesticide use with independent advisers, 16 showed no difference and 3 showed more use with sales advisers.30 comparisons, independent againstsales advisers, 10 crops, 3 measuresIndependent advisers' clients used more11No difference16Sales advisers' clients used more3Number of comparisons in each result

Judge each recommendation by the reason it gives, not by who is paid for it.

Does any kind of agronomist, or any law, remove the conflict?

No agronomist is free of interest; what changes with who pays is the interest. The clearest difference in the California study came from advisers on a farm’s own payroll: more pesticide was used against insects and plant diseases, but not against weeds. The authors tie this, cautiously, to the risk those advisers carry, since they could lose their entire employment if blamed for an outbreak. The records do not show whether the extra spraying protected the crop.

What each kind of adviser stands to lose differs. Only farmers licensed to advise themselves have a direct financial stake in the outcome of each crop. Sales and independent advisers can lose individual clients if they are blamed for damaging pest outbreaks.

Independent does not mean neutral. French government inspectors, in a 2023 report on the law that split pesticide sales from advice, write that independent advisers want to keep their clients, and so put the farm’s economic success first. That does not always match the priority of using fewer pesticides, and in doubt they might prefer to limit the risk and advise using the products.

A law that separates selling from advising has not settled the matter either. California considered one in 1971, and the bill failed, so sales advisers remain the largest group in the state. France passed one: a 2018 act and a 2019 ordinance separated the sale of plant protection products from advice on them, in effect since 1 January 2021. Specific advice must be in writing and justify why the recommendation is appropriate.

Two years later, the inspectors heard from everyone they interviewed that sales technicians kept advising only orally and wrote no document, leaving the whole responsibility for using the products on the farmer. The federation of French farm cooperatives denies this.

The French law applies only in France. What carries over to your page is one part: each recommendation, and the reason for it, ends up on paper in the farmer’s hands.

Figure: What each kind of adviser stands to lose if blamed for an outbreak. Source: Rosenheim and Culshaw-Maurer, 2026
Each kind of adviser stands to lose something differentSales adviser: can lose a client if blamed for an outbreak. Independent adviser: can lose a client if blamed. Adviser employed by one farm: can lose the whole job if blamed. Farmer who holds the license: loses own income when a crop is lost.Sales adviserCan lose a client if blamedIndependent adviserCan lose a client if blamedAdviser employed by one farmCan lose the whole job if blamedFarmer who holds the licenseLoses own income when a crop is lostThe group in terracotta used more insecticide and fungicide

Ask each agronomist to send every recommendation that changes a product, a rate or a purchase in writing, with the reason.

Which decisions are the agronomist’s, and which stay yours?

The agronomist scouts, diagnoses and recommends; the purchase, and any change of product, rate or program, stays with you. That split is this article’s proposal, not a finding. In the California study, some farmers accepted virtually all of their adviser’s recommendations, while others weighed the adviser’s judgment against their own and could decline a spray. Farmers are fully aware of their sales advisers’ commissions and may provide a balancing counterinfluence.

In a guide from the UN Food and Agriculture Organization, David Kahan tells advisers to balance their responsibility with the understanding that it is the farmer who decides how the farm should be managed.

Some decisions are shared by nature. The California authors suggest that a farmer with crop insurance, in close consultation with the adviser, could decide together to accept a small risk of a pest outbreak in exchange for lower input costs.

Another article, on what your hired farm manager decides alone, sorts decisions into four levels. They fit the agronomist too: the agronomist (1) decides alone, (2) decides and tells you, (3) consults you first, or (4) leaves it to you. A decision you share has no level of its own. You hear the agronomist and have the last word, so it sits on level 4.

The page you write with each agronomist has six items, an arrangement proposed here and not taken from a contract template. Item 1 goes first because it is the one most often left unwritten. Anyone can write it without accusing the agronomist, because it applies to every agronomist, the farm’s own included.

The six items of the page you write with each agronomist
Item What you write Why
1. Who pays and what they sell The payer and the pay: a fee per acre, a salary, or built into the price of what you buy; and the products the agronomist or the employer sells You see which interest weighs on each recommendation: the sale, the client or the job
2. Visits How many visits a season, and what calls for an extra one You can tell an agreed visit from one that did not happen
3. The agronomist’s decisions The types of decision the agronomist makes alone, such as scouting dates and which fields to walk first You know in advance which calls you will not be asked about
4. Your decisions What to buy, how much and from whom; any change of product, rate or program These are the decisions that spend your money
5. In writing Every recommendation that changes a product, a rate or a purchase reaches you in writing, with the date, the field and the reason; you get copies of the scouting notes and recommendations the agronomist keeps on your fields Without paper, nobody can later show what was recommended and why
6. Dates The date the page starts and a date to go over it again, signed by both The review date is when you decide whether the arrangement goes on

To check which soil test a fertilizer recommendation rests on, read the article on the soil test report.

Figure: Who decides what, in the split proposed on the page. Source: this article's proposal
The agronomist recommends; you decide what to buyThe agronomist's part: scouting the fields, diagnosing, recommending, and the scouting dates and fields walked first. Your part: what to buy, how much, from whom, any change of product, rate or program, and shared calls after you hear the agronomist.The agronomist's partScouting the fieldsDiagnosingRecommendingScouting dates, fields walked firstYour partWhat to buyHow much, and from whomAny change of product, rate or programShared calls, after you hear the agronomistLevel 4 of the manager's four levels

List last season’s decisions on one sheet, and mark each one as the agronomist’s or yours.

What should the first hour with your agronomist produce?

One signed page. Set aside about an hour with each agronomist before the season’s first visit, with last season’s invoices and recommendations at hand.

Figure: The page with each agronomist, in six steps
The six steps of the page with each agronomistOne sheet per agronomist; item 1, who pays and what they sell; item 2, visits per season; items 3 and 4, sort last season's decisions; item 5, recommendations in writing; item 6, dates, then sign.1. One sheet per agronomist2. Item 1: who pays, what they sell3. Item 2: visits per season4. Items 3 and 4: sort last season5. Item 5: recommendations in writing6. Item 6: dates, then sign

When you and the agronomist disagree about a product, paper will not settle it. A field can, with an untreated strip beside the treated one, and a separate article covers what your on-farm trial tests. Once who pays is on paper, you judge each recommendation by its reason, not by a suspicion. With the page signed, you have settled two questions of how the farm is managed: who advises on what, and who decides. More written documents for the crop side of the farm are in the production section of the library.

Provenance

Derives from
  1. Rosenheim and Culshaw-Maurer, Conflicts of interest, risk aversion, and pesticide use in California agriculture, Journal of Pest Science 99, 19, 2026 (open access, published online 2025)
  2. Ribaudo, Delgado, Hansen, Livingston, Mosheim and Williamson, Nitrogen in Agricultural Systems: Implications for Conservation Policy, Economic Research Report 127, USDA Economic Research Service, September 2011, page 25 and Table 4.1
  3. Godet, Guillaume and Zunino, Séparation de la vente et du conseil des produits phytopharmaceutiques, CGAAER report 22070, French Ministry of Agriculture, February 2023
  4. Kahan, The role of the farm management specialist in extension, Farm Management Extension Guide 6, Food and Agriculture Organization of the United Nations, 2013, page 14
  5. Mississippi State University, Cotton Insect Losses 2024, Table 12 (Georgia), estimated acres and foliar insecticide costs
What this article covers
Writing one page with each agronomist who advises on your farm, in six items: who pays them and how, and what they or their employer sell; how often they visit; which decisions are theirs; which stay with you, starting with what to buy, how much and from whom; that any recommendation changing a product, a rate or a purchase comes in writing, with the date, the field and the reason, along with copies of the scouting notes the agronomist keeps on your fields; and the date the page starts and the date you go over it again.
What it does not cover
What the agronomist should recommend, which product, rate or test, which is the agronomist's professional competence and not Rurivia's. It leaves out who may legally sign a recommendation or a prescription and what a contract must contain in your country, which belong to the professional body and to your lawyer, and how to choose between two agronomists. It does not claim that any kind of agronomist advises better or worse than another.
Published
Updated
Error found
Point out an error and the article is corrected with a note on what changed.

How to cite this article

Rurivia. (2026, September 5). Does it matter who pays your agronomist? https://rurivia.com/en/library/production/what-the-agronomist-decides/


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